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Ebay

Infographic: eBay users 61% more likely to be early adopters of technology

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By The Drum Team, Editorial

February 8, 2012 | 1 min read

Data analysis firm Hutch has created an infographic, showing that eBay users are 61% more likely to be early adopters of new technology, compared to 15% of non-eBay users.

The research by the firm, acquired by eBay in November 2011, also found that eBay users are 48% more likely to buy music in the form of MP3s, in contrast to 90% of non-eBay users who prefer to buy music in-store in the form of CDs.

The research was based on a survey of 70,000, and also discovered that eBay users were more likely to read Wired and The Economist, while non-eBay users prefer Cosmopolitan and TIME.

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