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HMV Facebook

HMV creates 'lonely hearts' online quiz to celebrate Valentine’s Day


By The Drum Team, Editorial

February 8, 2012 | 1 min read

HMV has unveiled a ‘lonely hearts’ Facebook quiz in order to celebrate Valentine’s Day, using the Valentine's playing card creative that is being used in stores, press advertising and online at

This is the first time HMV has supported one of its seasonal campaigns in this way.

Consumers are given twenty seconds to choose which of four suggested popstars has posted each lonely hearts ad, with extra time given for every correct answer.

HMV Facebook

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