The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Noel Young, Correspondent

February 8, 2012 | 1 min read

This is the Toyota Camry ad that has brought two free cars for a woman in Pennsylvania who was watching the Super Bowl.

The Toyota "Connections" commercial ran following the Toyota Halftime Report.

With the Shazam logo popped up on screen as the commercial started, the woman, named as "Carrie O" from Indiana , Pennsylvania, pointed her smartphone with the Shazam app at the screen to enter.

Now she is TWO Camrys richer, "pending final verification of eligibility and compliance with official rules,"said Toyota Vice President of Digital Marketing Dave Nordstrom.

Toyota had boasted earlier their Super Bowl ad was "the first and biggest giveaway of its kind to utilise Shazam technology

Nordstrom did not give details of the numbers who entered but said, "We are still reviewing the results data for this programme but are pleased with how it was received."


More from Shazam

View all