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Farrow & Ball

Farrow & Ball set to unveil ad campaign with Brave

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By The Drum Team, Editorial

February 8, 2012 | 2 min read

Farrow & Ball, paint and wallpaper manufacturer and retailer, is to launch an ad campaign in the March edition of glossy magazines, such as Homes & Gardens.

Brave, which was appointed to the account at the end of last year, created the ‘Unmatched’ campaign to promote the company’s commitment to using only the finest ingredients and production techniques in the making of its paint and wallpaper.

The ads will run for at least a year in magazines such as House & Garden, World of Interiors, Country Living, Living etc, Elle Decoration, Period Living, English Home, Country Homes and Interiors and BBC Homes & Antiques; and will run in eight countries worldwide: UK, Ireland, Belgium, France, Germany, Holland, Italy and the US.

Sarah Cole, Farrow & Ball marketing director, said: “Brave really got under the skin of our brand and to the truth of what makes our products so special. We’re so excited about our new campaign and can’t wait to see it start appearing around the world.”

The proposition will underpin all brand communications as part of an integrated marketing plan for the next three to five years.

Ben Barton Brave’s director, said: “We are delighted to be leading the global advertising for such an inspiring British brand at an exciting point in its lifecycle – when it’s experiencing strong growth in over 50 countries worldwide. We have a history of helping smaller brands realize their true commercial value through work that makes a real difference.”

Farrow & Ball

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