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The Drum

Eastpak appoints Radiator to handle PR

Backpack brand Eastpak has appointed Radiator to handle its PR following a four way pitch.

The agency will be involved in social media activity, product PR, event support and media targeting.

Claire Cosgrove, UK marketing manager at Eastpak, said: "We were impressed with Radiator's ability to go beyond the brief and show a deep understanding of our brand growth."