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Trinity Mirror

Design and technology upgrades introduced to MirrorOnline


By The Drum Team, Editorial

February 8, 2012 | 3 min read

The design and technology for MirrorOnline is to unveil a refresh today, Mirror Group Digital has announced.

The changes will aims to offer a ‘bold clean design’ with improved navigation and what the company hopes will be a ‘far more intuitive’ site, while improving the use of social media and personalisation technologies working on the site.

The upgrades are the first to be made since the integration of Rummble Lab’s personalisation technology, following the company’s recent partnership with Trinity Mirror.

Key changes will include an improved focus on user engagement, including Facebook login and a platform that will aim to make it easier to comment on news, while the websites sports channel will also be expanded.

A complete upgrade has also been introduced to the 3am celebrity section, which will now include extra fashion, gossip and celebrity pictures, while the company also aims to better integrate the MirrorFootball section.

Chris Ellis, managing director of Trinity Mirror's Digital, Nationals Division, said: “Today’s changes mark a major step in our journey to give our millions of users, new and old, a MirrorOnline that is truly relevant to the digital generation.

“Our brilliant new design, underpinned by some of the most advanced social media and personalisation technology in the world, presents a far more engaging environment for both users and advertisers.

“Forging closer integration with leading digital media players, like Facebook, and employing new technologies from digital start-ups, like Rummble Labs, are absolutely fundamental to our plans going forward.

“Best of all this is just the start - you’ll see a continual improvement to MirrorOnline in the months to come.”

Matt Kelly, publisher of Mirror Group Digital, said: “World-class news and entertainment targeted directly at people’s passions has long been our publishing vision.

“We’re blessed to have two stand-out brands in 3am and MirrorFootball, together with the Mirror’s long-established reputation for popular, trustworthy, high-quality journalism. Today’s news demonstrates our ongoing commitment to that vision.”

Last week, the publisher announced that it was set to make another 75 job cuts across its national titles, including The Daily Mirror.

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