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Pass It On Africa unveils outdoor campaign to promote Heroes Run

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By The Drum Team, Editorial

February 7, 2012 | 1 min read

Pass It On Africa is today unveiling an outdoor campaign with Out of Home International to raise the profile of the Heroes Run, to be held in London on 1 April.

The Brighton based charity had asked OoHI to help find an outdoor advertising solution to encourage children, adults, individuals or teams to enter the event.

The two week campaign will take the form of six-sheet roadside poster advertising, placed in proximity to Clapham Common to target joggers, cyclists, shoppers, and commuters in the district; as well as advertising leaflets being distributed.

James Macdonald, race director and charity co-founder, said: “We wanted a way to promote the event and reach the most people in the target area and we are very happy with the combined Roadside six-sheet and leaflet campaign that Out of Home International has arranged for us. Their proximity planning ensured we got some key sites at Clapham Common where the first of the four races in our Heroes Run race series will be held on Sunday 1st April 2012.”

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