The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 7, 2012 | 1 min read

Orange has unveiled a new TV ad, created by Fallon, to promote its Panther tariff.

The ad features a man waiting at a train station, and becoming bored as his train is delayed.

Orange ninjas then appear and pick up a copy of the Times, connect him to music and angle mirrors to let him see Sky Sports.

It was said that the ninjas represent ‘the invisible Orange network, appearing when a customer needs them and setting off on missions to bring customers more’.

T-Mobile, which forms Everything Everywhere with Orange, launched a new TV ad as well last week, showing ‘what Britian loves’ and voiced by Harry Hill.

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