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Jamie Hewlett designs limited edition Absolut vodka bottle

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By The Drum Team | Editorial

February 7, 2012 | 1 min read

Gorillaz artist Jamie Hewlett has designed a limited edition bottle for vodka brand Absolut.

The Absolut London bottles are described as a "unique take on London's style and fashion pioneers over the past 200 years".

They feature seven characters from the capital's past ranging from the Dickensian era, through 18th century dandy and upto 80s casual.

Hewlett said: "London has such a fascinating and rich history which has inspired me over the years.

"For Absolut London I chose to re-create seven iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London's culture at the time."

The Absolut London bottles will be launched in Selfridges and Harvey Nichols on 1 March.

Absolut will be running a digital campaign to promote the launch.

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