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Bowmore

Bowmore unveils new packaging with Nevis to convey the history of the brand

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By The Drum Team, Editorial

February 7, 2012 | 1 min read

Bowmore has unveiled its brand new packaging for its entire domestic and global travel retail / duty free range, created by Nevis.

The redesigned tube packaging was created to support the brands premium positioning and strong brand personality, communicating the brand’s status as the first Islay Single Malt and its 200 years’ worth of experience and heritage.

Kirsteen Beeston, head of brands at Morrison Bowmore Distillers, said: “We are excited to be taking Bowmore into a new era with this new gift box and bottle design.

“This has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with. We hope that this exciting change will contribute to our continued growth.”

The new bottle, which has also been redesigned with a sleeker look label, is made of a lighter weight glass and the new cartons are completely recyclable

Bowmore

Content created with:

Nevis Design Consultants

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