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ABC to facilitate new Digital Standards Trading Group to safeguard best practice in digital advertising

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By The Drum Team, Editorial

February 7, 2012 | 2 min read

A new independent body has been formed, the Digital Standards Trading Group (DTSG) which aims to develop a set of industry wide principles to safeguard advertising placement, facilitated by ABC.

The DTSG, will meet to consider its role and the development of a new code of best practice, involved companies from across the digital advertising sector.

The IASH has operated a self-regulatory code, overseeing sales houses and advertising networks for almost six years, but, with the expansion of the digital advertising ecosystem, the formation of a new body was felt necessary.

Pete Robins, chair of the IPA Digital Media Group and Managing Partner at Agenda 21, explained: “The online advertising trading industry has developed at a pace in recent years and I welcome the promise of an inclusive set of best practice principles. This is a complex global market operating at scale. The industry needs straightforward principles that make compliant trading possible whilst providing advertisers with the transparency they need.”

Bob Wootton, director of media and advertising for ISBA, added: “Advertisers are looking to invest in online solutions but need reassurance that there are sufficient safeguards in place to ensure an appropriate destination for their ad. We welcome this initiative as the first step towards industry wide best practice principles and a new level of transparency for online advertising.”

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