By The Drum Team, Editorial

February 6, 2012 | 1 min read

An 80-second super ident for the MINI Countryman has been unveiled by agency WCRS.

It has been produced as a culmination of the surreal sponsorship idents that built throughout the new Jonathan Ross Show, which MINI sponsors.

The ad, which is also available on the MINI website, shows all the things that can be fit into the car comfortably, including two beehives and four ghosts.


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