IG Index

IG Index creates integrated marketing campaign


By The Drum Team, Editorial

February 6, 2012 | 2 min read

IG Index has unveiled an integrated marketing campaign, developed by an in-house team, to promote the spread-betting provider.

The campaign launches today, coinciding with the release of IG Insight, a new dealing analysis and news portal which tracks client sentiment and dealing trends across IG’s active client base.

Ali Hine, director of marketing at IG, said: “IG continues to build on its continued growth in new account openings and active client levels in the UK. The new campaign is designed to focus on individuals who understand the spread-betting proposition but who have yet to discover the difference in the positive experience IG customers receive compared to our competitors.”

It will target commuters at London’s Waterloo and Bank stations with travelator, in-car panels and a giant wall site, while there will also be ads in City AM, Evening Standard, The Times, The Telegraph, Moneyweek and Investors Chronicle. Media buying for the campaign was handled by Mediacom and MPG.

Online advertising will include contextual and behavioural targeting, including in-app advertising on Bloomberg, as well as HTML 5 banners and activity of Facebook, Twitter and Linked In.

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