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Dulux Decorator Centres rolls out new brand communications

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By The Drum Team, Editorial

February 6, 2012 | 1 min read

Dulux Decorator Centres is rolling out new brand communications across its 190 UK stores and website.

The new branding was created by Manchester-based agency Refinery.

Joe Bowler, director at the agency, said: "It was difficult to differentiate between the various players in this sector. As the market leader, our client needed something different. So our brief was to create something radical, bold and unique in the sector.

“Built around a new positioning of “We know Decorating”, the new look and feel features a more friendly and approachable tone, a bold colour palette and a unique illustration style to really set Dulux Decorator Centres apart.”

Dulux Dector Centres is part of global paints giant Akzo Nobel.

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