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The Drum 3 Feb 2012: Subscribers can download a PDF of the full issue here


By The Drum Team, Editorial

February 6, 2012 | 2 min read

Subscribers: Download your copy of the latest issue of The Drum for free here.

Food for thoughtThe wealth and range of products out there make the food and drink sector an exciting, dynamic one for marketing services agencies to be working in. The Drum catches up with agencies working in the sector to gain an insight into the questions surrounding food and drink marketing.Commercial productionThe Drum speaks to STV Creative, Kalua, Flixity, The JMS Group and Flaunt Productions to take stock of the commercial production industry and find out what we can expect to see going forward.The talcum powder plotClaims about the carcinogenic effects of talc have left it with some reputation problems. Can a design makeover and some savvy marketing reverse the fortunes of the former bathroom staple?AgendaMedia:
  • Time-shifted viewing accounts for 9.4% of UK’s TV consumption
  • What will £3bn GM media win mean for Carat?
  • BIMA chair Justin Cooke questions lack of consultation over ACTA
  • Etailers lose millions by failing to respond to customers online
Social Media:
  • Facebook added £2.2bn to UK GDP
  • Twitter ‘more than a social network’
The Works – the latest creative campaignsIn this issue we take a look at some of the latest creative work, including:
  • Blue Marlin’s design of a new range of bottles for Welsh brewer Brains
  • A launch campaign for McVities Quirks, created by Publicis and featuring illustrations by Paul Davis
  • The new identity for the Teenage Cancer Trust, created by The Cernise Collective
Pitch newsA round-up of the new business news - from pitches and wins to losses and reviews.People newsA look at some of the biggest moves in the regions – as well as further afield, for both client-side and agencies...The magazine regularly includes in-depth reports and regional and sector analysis – with all the hard hitting facts, stats and trends

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