Creative Round-Up: Blue Marlin, Publicis, BrandOpus

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact'd also love to hear what you think of the work we feature - feel free to comment below. Mash Creative was commissioned by CeeGee Clothing to create an identity and website for its new Brazilian inspired clothing brand. The client wanted a memorable logo which would represent Brazil, resulting in a Toco Toucan named ‘Tiago’. The logo is made entirely of circles and rounded boxes. The tail feather uses the same shape as the beak to help create a simple, uniform look to the marque. Blue Marlin has designed a new range of bottles for Welsh brewer Brains. The new-look ale bottles rolled out across the UK last month. The agency also previously redesigned the brewer’s on-trade presence for its cask ales. A new identity has been created for Teenage Cancer Trust, which aims to help improve the quality of life and chances of survival amongst young people diagnosed with the disease. The identity, created by The Cernis Collective, working with Why Not Associates, aims to improve the impact, visibility and flexibility of the brand, and has been designed to communicate the charity’s youthful and optimistic approach. Dowling | Duncan has created the logo and identity for the Mars Sustainable Cocoa Initiative. The logo is based on the image of two hands nurturing a mound of earth and a seedling (commonly used to represent sustainability), with a twist, using the negative space to create a cocoa pod. Studio 66 has worked with Sony’s in-house team to realise the creative vision for Sony Entertainment Television’s Pan Am series promo airing across Eastern Europe & Russia. The promo aimed to advertise each new episode packaged in the schedule with a well-known feature film. Open Agency has spent the past 18 months amassing an amazing collection of photographs of businesses that have the name ‘Olympic’ in their title. These have now been published in the form of a book: ‘Olympics – A snapshot history of the Olympic Games’. Craig Oldham of Manchester design agency Music has published the second edition of The Hand.Written. Letter.Project, where designers are invited to write and make known their thoughts posed by the demise of the handwritten word: in handwritten form and on their own stationery. This second edition features a collection of correspondence from the design world’s leading luminaries, including Michael Wolff, Max Lamb, Ken Garland and Corey Holms. Pencil Studio was tasked by City of Bristol College, one of the largest tertiary colleges in the country, to create a young and vibrant brochure to attract the 16 to 19 year-old student market in Bristol and South Gloucestershire. The concept is based on current trends and the strong graphic approach created elements that could easily be applied to future in-house collateral. Grow is a project by Dublin design agency Aad as part of – an experiment in new ways to raise money for charity. The project involves a digital donation orchard where creatives are asked to donate an illustration of an apple, donate, then ask two more creatives to do the same. Others can ‘water’ their apples for a small donation, much like a charitable version of the ‘Like’ button. BrandOpus has created a new brand identity and packaging design for Pipers Crisps Co. Its brief was to develop “a bold and assertive identity and pack design”. The new branding now features ‘The Piper’ character as part of a quirky masthead, a new colour palette and fresh flavour descriptions detailing the origins of the products. Revolver Revolver has created a project with Alps Group on behalf of Nestlé UK steeped in the history of Nestlé and York. The Derby creative studio was asked to produce various materials to help attract developers’ interest in the old Nestlé factory site. Working with photographers and the marketing team, the agency produced logo designs, invites, a brochure and mini site. Publicis has enlisted illustrator Paul Davis for the McVities Quirks launch campaign. The 30 second advert tells the story of an ordinary looking biscuit hiding a chocolate centre, and includes the tagline ‘Special on the inside.’ The ad features Davis’ illustrations of fancier looking cakes and biscuits in the background, with the Quirks biscuit featuring in the foreground. The campaign has already been running in cinemas, but will hit TV screens this month. Digital TV channel More4 has unveiled its new brand identity. The new look has been created by Channel 4’s in-house team 4Creative and design agency ManvsMachine. Viewers will see a new logo created from multiple triangles that “flip, fold, attract and repel each other into position”. The new on-screen look includes five new triangle-themed idents created in locations such as Dungeness beach and Victoria Park.

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