Modern Marketing

Adobe brings in dnx for 2012 marketing programmes

By The Drum Team | Staff Writer

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February 6, 2012 | 2 min read

Adobe UK’s digital media marketing team has hired dnx to help it deliver its 2012 marketing programmes.

After a four-way pitch the Surrey-based advertising and marketing agency takes responsibility for all UK creative concepts for the software giant and the delivery of them via multi-media platforms, both online and offline.

Eric McCashey, group marketing manager, digital media solutions at Adobe UK, said of the appointment: “We wanted to work with an agency that could demonstrate complete understanding of the ever-evolving technology landscape and users’ aspirations, and had the ability to engage with all sectors of our audience. dnx proved to us that it had these capabilities.”

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