Adobe brings in dnx for 2012 marketing programmes
Adobe UK’s digital media marketing team has hired dnx to help it deliver its 2012 marketing programmes.
After a four-way pitch the Surrey-based advertising and marketing agency takes responsibility for all UK creative concepts for the software giant and the delivery of them via multi-media platforms, both online and offline.
Eric McCashey, group marketing manager, digital media solutions at Adobe UK, said of the appointment: “We wanted to work with an agency that could demonstrate complete understanding of the ever-evolving technology landscape and users’ aspirations, and had the ability to engage with all sectors of our audience. dnx proved to us that it had these capabilities.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up