Debenhams, Tetley, Twinings and Typhoo get behind Twitter campaign to save the teapot

Tea brands Tetley, Twinings and Typhoo are among some of the big names behind a social media campaign which aims to reverse plummeting sales of teapots.

The campaign, initiatied by Debenhams, has seen Tetley has put up a prize of a Tea Folk tea cosy to one person who tweets using the hashtag #savetheteapot. Twinings meanwhile is offering a prize of a free teapot to one lucky Twitter follower who retweets its message using the hashtag and Typhoo has goody bags to be won for following and retweeting its message.