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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Old Spice proves itself so powerful it sells itself in other people’s commercials

The Old Spice ‘power’ ads have continued, starring featuring former NFL player Terry Crews.

In the American ad, Crews crashes an ad for fellow P&G brand Bounce fabric softener, saying “Old Spice body spray makes you smell of power! It’s so powerful, it sells itself in other people’s commercials!”

It is the follow up to an ad released last month by Wieden + Kennedy starring Crews, in which his mind is blown – literally – by how powerful the body spray is.

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