Madonna partners with Clear Channel to promote latest single
Madonna has partnered with Clear Channel in order to promote her latest single and video, “Give Me All Your Luvin’”.
The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world.
In advance of the premiere, a teaser campaign featuring a countdown clock was launched globally to build excitement surrounding the premier of the single and to tell fans where they can watch and listen to the new single this Friday, which launches at 9am ET (2pm GMT).
The single will air simultaneously across 95 Clear Channel Contemporary Hit Radio (CHR) and Rhythmic CHR stations as well as Clear Channel stations in Australia and New Zealand, and across UK stations through Clear Channel’s partnership with Global Radio’s Capital FM network.
The premiere will feature a voice introduction by Madonna, and will be followed by an exclusive megamix of unreleased tracks from new album MDNA, scheduled to be released in March 2012.
Featuring more than 1,600 digital displays in the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK, the campaign will reach more than 150 million people around the world. Displays can be seen in subways, shopping centres, railway stations and bars.
Clear Channel will use on-air and online promotions to drive listeners and Madonna fans to iTunes, where they can buy the new single and pre-order her new album MDNA.
From 3-5 February, participating Clear Channel stations will play “Give Me All Your Luvin’” at the top of every hour and air the megamix throughout the weekend, with Clear Channel New York City stations also promoting Madonna’s halftime appearance at the Super Bowl.
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