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Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

Innocent invites consumers to make ‘love labels’ for Valentine’s Day

Innocent is letting consumers create their own ‘love labels’ for their partner’s favourite smoothie, featuring a personalised message.

Customers are asked to pick their favourite smoothie, and then complete the label by either writing their own message or pick from pre-existing ones, as well as adding graphics.

When they are finished, they can print the label out and put it around the smoothie as a gift for a loved one. The label can also be shared on Facebook and Twitter.