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Huffington Post to launch live online TV channel in summer

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By The Drum Team, Editorial

February 3, 2012 | 2 min read

Arianna Huffington has announced that Huffington Post is to launch an online TV channel this summer, featuring 12 hours of original programming five days a week, with overnight repeats.

The news was announced in a blog by Huffington, to celebrate the fact that it is a yeat since the announcement that AOL was buying The Huffington Post was made.

She said: “we are ramping up our original video, including a breakthrough project we are announcing today: the HuffPost Streaming Network, a 24/7 live-streaming network that uses the HuffPost universe -- the stories, editors, reporters, bloggers, and community -- as its real-time script.

“Launching this summer, HuffPost Streaming Network, which is being overseen by our founding editor (and now HuffPost Streaming Network president) Roy Sekoff, will live on every platform -- computer, smartphone, tablet, Over-the-Top TV -- with the goal of creating the most social video experience anywhere (in other words, get ready for your close-up!).

“This is not TV, with its set schedules, overproduction, and rigid commercial breaks. HuffPost Streaming Network will be more relaxed, more free-flowing, and much more spontaneous and interactive.”

There are plans for the original content levels to increase to 16 hours a day by the end of 2013.

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