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Hearst-Rodale UK to launch first issue of Women’s Health in UK

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By The Drum Team, Editorial

February 3, 2012 | 1 min read

Hearst-Rodale UK is launching the first edition of Women’s Health in the UK on Wednesday 8 February.

Women’s Health, to be positioned on newsstands in the women’s lifestyle sector alongside titles such as Cosmopolitan, Glamour and Marie Claire, launches with an initial print run of 200,000 and will initially be published on a quarterly basis.

The launch is being supported by promotional activity including a national press campaign, advertising in Hearst Magazines UK’s print and digital properties, promotion with key retail partners, and a 300,000 digital edition sampling drive on Apple newsstand.

Farrah Storr, Women’s Health editor, said: “A lot of people have asked why there wasn’t a female equivalent to Men’s Health in the UK so we’re delighted to be launching Women’s Health. We have invested a lot of time in producing a great magazine with hundreds of actionable tips and tricks, each one backed by world class experts and scientific research.”

The first issue consists of 140 pages including an interview with cover star Kate Beckinsale; home fitness tips; beauty; and trend sections.

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