Grazia magazine announces LG Mobile sponsorship

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By John Glenday | Reporter

February 3, 2012 | 2 min read

Glossy women’s magazine Grazia has announced that it is to publish its biggest ever Spring collector’s edition to coincide with London Fashion Week.

The bumper edition will be marked by an online documentary series, marketing and a social campaign and has already attracted a host of advertisers; including Jimmy Choo, Les Petites, YSL, Dune, YSL Beauty and Swarovski.

To give readers a behind the scenes synopsis of the processes behind the magazines creation cameras will follow the Grazia team as they go about creating the special edition as part of an online documentary series – sponsored by LG Mobile in a six figure deal.

‘Grazia fashion Issue… Live!’ will also delegate certain editorial decisions to viewers by giving them a chance to comment, and vote, on boardroom decisions during filming.

To raise awareness of this push Grazia will be mounting a campaign of their own with a two week campaign including digital 6 sheets and transvision screens on buses, underground and railways.

Abby Carvosso, managing director of Bauer Magazines lifestyle, said: “London Fashion Week is a big event in the calendar of fashion-conscious upscale women and Grazia is celebrating it with a collector’s issue with a twist. The LG Mobile sponsored ‘Grazia’s Fashion Issue…Live!’ series gives our readers an additional level of exclusive content and demonstrates the depth of interaction advertisers can have with their audiences through Bauer’s influential brands.”

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