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Getty Images rebrands Grants for Good

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By The Drum Team, Editorial

February 3, 2012 | 3 min read

Getty Images today announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film.

Fostering the collaboration between photographers and filmmakers with agency creatives and nonprofits, the Getty Images Creative Grants will award two grants of $15,000, each year, to fund the creation of a compelling visual campaign that promotes positive change. In addition to the cash prize, the winning photographer-agency or filmmaker-agency team will have the opportunity to leverage the expertise of Getty Images’ art directors, photo editors and producers to execute the project. Grant applications will be accepted from February 1 to March 1, each year, on Getty Images Grants’ site at www.gettyimages.com/grants.

“Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector,” said Andrew Saunders, Senior Vice President of Creative Content for Getty Images. “Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues.”

“Nonprofits work tirelessly to bring about positive change and our Creative Grant is designed to help them communicate more effectively to their supporters,” said Peggy Willet, Senior Director of Citizenship for Getty Images. “The goal of Getty Images Creative Grants is to provide the means and resource to generate new ways of using visual content that can create positive awareness for their philanthropic endeavors.”

The grants will be awarded by independent judges, each selected by Getty Images based on their industry standing and experience.

Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative.

The 2012 Grants for Good judging panel will consist of: Nick Law, EVP, chief creative officer of North America, R/GA; Jonny Bauer, head of strategy, Droga5; and Karl Heiselman, CEO, Wolff Olins.

Winners will be announced in June at the 2012 Cannes Lions Advertising Festival.

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Getty Images

Getty Images, Inc. is an American stock photo agency, with headquarters in Seattle, Washington, United States.

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