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Weight Watchers

Brass redesigns Weight Watchers website

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By The Drum Team, Editorial

February 3, 2012 | 2 min read

Brass has been appointed to redesign the website for Weight Watchers Chilled Prepared Meals, manufactured under licence by Greencore.

The site www.weightwatchersmeals.co.uk goes live this month and features a range of meals and quiches developed by chefs and nutritionists with weight management in mind.

The site incorporates a fresh design in-keeping with the Weight Watchers Foods lead site, and new information architecture and places greater emphasis on promoting the quality of the products. It also incorporates a content management system to allow live updates.

Paul McGann, managing partner at Brass, said of the project: “Weight Watchers is a world famous brand and the Chilled Prepared Meals range already has sales in the UK in excess of £26million. The new website for the Prepared Meals range presents a great opportunity to grow sales further and for consumers to engage with the product range. Brass will be further developing the website to include exciting new promotions in time for the New Year resolutions.”

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