Barbour teams with Search Laboratory to clamp down on counterfeiters


By The Drum Team, Editorial

February 3, 2012 | 1 min read

Luxury brand Barbour is looking to clamp down on online counterfeiters with Leeds search marketing agency Search Laboratory.

Ads are being run through Google to warn about the dangers of buying counterfeit products, and to direct consumers towards the 2000 registered retailers.

Ian Harris, Search Laboratory chief executive, said: “Usually clients want to sell more of their products or services online, but Barbour is wholly focused on maintaining their reputation as a luxury lifestyle clothing brand.”

The company also has a page on its website, named ‘counterfeit education’, to help consumers make sure they are buying the genuine article.


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