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Golf Mothercare Hotels

American Golf, De Vere and Mothercare appoint Bugler Smith


By The Drum Team, Editorial

February 3, 2012 | 1 min read

American Golf, De Vere Hotel Chain and Mothercare have all appointed creative agency Bugler Smith.

The Manchester based agency will be creating a series of DRTV commercials throughout 2012 for American Golf.

Gill Hammond, American Golf's head of marketing, said: "We chose to work with Bugler Smith on these commercials because we know they'll deliver fantastic results for us. The creative treatments presented work hard to sell our products features and benefits, and matched to our keen pricing we're expecting great things from these ad's."

Bugler Smith is also now working to produce a short video for De Vere’s Carden Park Golf resort, and an internal training film for Mothercare to bring all staff nationwide up to speed on the features and benefits of a new product range which will be launched in the UK soon.

Lee Ashton, managing director of Bugler Smith, said: "Less than 12 months in and we're already making real headway and causing a bit of a stir. With these fantastic new projects for new and existing clients, we really couldn't have asked for a better start to 2012.”

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