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By The Drum Team, Editorial

February 2, 2012 | 2 min read

Children’s clothing brand Vertbaudet, part of the Redcats Group, has unveiled its Spring/Summer line advert, created by Principles Agency.

The TV ad, which supports an integrated direct mail campaign, will be seen across 15 primetime channels, including ITV2, TinyPop, Nick Junior, DisneyXD, CITV, Boomerang, Cartoon and Nicktoon.

Michelle Ramirez, brand manager at Redcats, said: “This latest ad reinforces our brand’s core strength in that our clothes are fundamentally designed with ‘children in mind’ and allow children to be carefree, happy and playful. As with the adult retail environment, the children’s market remains as competitive as ever, so we believe this inspirational TV ad will further support our customer acquisition and retention strategy.”

Vertbaudet aims to reinforce its French heritage with the campaign and drive customer traffic to the website and catalogue. It is targeted towards ABC1 mothers, but is also designed to engage existing customers with older children in the 5-8 year category.

Kathryn Muir, account director at Principles Agency commented: “This TV ad promotes the Spring/Summer 2012 collection, whilst continuing to deliver the concept of ‘children being children’. It targets more affluent mums who want their little ones to convey style and individuality through quality children’s clothing.”

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