The Economist

The Economist continues “Where do you stand?” campaign with two new posters


By The Drum Team, Editorial

February 2, 2012 | 2 min read

Next week will see The Economist’s ‘Where do you stand?’ brand campaign return to underground train stations in London.

Tackling two new subjects, presenting arguments for and against each topic, the double posters will approach the questions of whether drone strikes are justifiable, and whether social media should be censored.

The ongoing campaign, created by Abbott Mead Vickers BBDO with media planning and buying by PHD, was originally launched in 2010 to drive debate and discussion on key issues covered in the weekly newspaper. The new ads officially launch on Monday 6 February and are live until 20 February.

Through the posters, The Economist wants to continue challenging non-readers’ misconceptions of the brand by demonstrating its wide-ranging editorial content. Posters also offer potential readers a free copy of The Economist through a text code.

Tying in with Social Media Week, the ads will be supported with activity on The Economist’s Facebook and Twitter accounts from 13 February, including a discussion on the two ad topics, asking readers to consider where they stand on each issue on Facebook, and a poll on Twitter asking people to choose between the compelling arguments on both sides.

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