Littlewoods Retail Drum News

Littlewoods reviewing £9m ad account following criticised Christmas campaign


By The Drum Team | Editorial

February 2, 2012 | 1 min read

It has been revealed that Littlewoods, the company that was criticised for its Christmas campaign featuring children singing in a panto about the presents their mothers bought them, is searching for an ad agency.

The £9m account was held by Leo Burnett until last April, when the company held a review and decided to handle it inhouse using freelance creatives.

Littlewoods came under fire at Christmas both for the ad, and for allegations of deleting negative comments on Facebook – which the company denied.

Marketers at Littlewoods are now approaching agencies to measure interest.

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