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Intersnack Limited appoints The Red Brick Road as lead strategic and creative agency

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By The Drum Team, Editorial

February 2, 2012 | 1 min read

Intersnack Limited, owner of the Pom-Bear, Percy Daltons and Imperial brands, has appointed The Red Brick Road as its lead strategic and creative agency.

Goodstuff Communications has been hired to handle the media as a collaborative partner. Open Communications will manage consumer PR for all Intersnack brands, with Wordbird handling corporate and trade communications.

David Wilson, head of marketing at Intersnack Limited said: “We are delighted to have completed the task of shaping our agency team and look forward to some innovative thinking which will support our brands at this exciting stage of Intersnack’s growth.”

The Red Brick Road will be responsible for a range of projects including the relaunch of Penn State – with an integrated campaign to break in late March/ early April - and the advertising of Pom-Bear.

David Miller, managing director of The Red Brick Road, added: “As an entrepreneurial agency, we are thrilled to be working with a company of big ambitions and creating innovative, exciting and ambitious work.”

The agency was appointed following chemistry meetings in October 2011.

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The Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that...

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