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By John Glenday, Reporter

February 2, 2012 | 1 min read

The BBC has apologised to viewers of their flagship Breakfast show after a studio guest inadvertently uttered the word “w****r” during a live studio broadcast.

American comedian Dave Fulton had been invited onto the show to discuss and American remake of the sitcom classic Only Fools and Horses, but ended up making a fool of himself when asked to say “luvvly jubbly” catchphrase in an American accent.

Declining the challenge Fulton instead said: “You wouldn't, because it's like me saying w****r'.”

Presenters Sian Williams and Bill Turnbull reacted quickly to apologise for the slip, as a red faced Fulton realised his gaffe.

A BBC spokesman said: “Unfortunately, a guest used a swearword live on-air this morning. Both Sian and Bill apologised immediately and again at the end of the interview. We are sorry for any offence caused.”