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Aberdeen Airport Drum News Scotland

Aker Solutions unveils 12-month campaign at Aberdeen Airport with JCDecaux Airport

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By The Drum Team | Editorial

February 1, 2012 | 2 min read

Oil services group Aker Solutions has taken a long-term holding on the Aberdeen Airport Welcome site, in a 12-month campaign booked with JCDecaux Airport.

The site will now form part of the company’s ‘My New Colleague’ campaign, carrying a different creative on each side to target the arriving and departing audiences.

Jacqueline McCormick, commercial director of JCDecaux Airport, said: “Aberdeen is the hub of the UK oil industry and increasingly a key player across the energy sector overall so we are delighted that Aker Solutions, a global company based in Aberdeen has taken this key iconic Outdoor location. The audience profile of the Aberdeen Welcome site makes it one of the most sought-after poster sites in Scotland and is ideal for reaching energy sector professionals.”

Mike Forbes, managing director of maintenance, modifications and operations at Aker Solutions in Aberdeen, said: “We are delighted to have secured this high- profile advertising site. As a significant contributor to both the local economy and the burgeoning UK oil and gas industry supply chain, we hope it will play an important part in supporting our global campaign to recruit an additional 3,000 people worldwide.

“Aker Solutions is one of the largest employers in the north-east of Scotland. This new recruitment campaign demonstrates our long-term commitment to Aberdeen and our intention to continue to grow our business going forward.”

Aberdeen Airport Drum News Scotland

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JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence consumers, harnessing the latest Out-of-Home technology including programmatic to drive results through the marketing funnel. From the top 30 cities to the highest-indexing shopping malls, major rail hubs, iconic roadside poster sites and leading supermarkets and airports, our Out-of-Home advertising cuts through to audiences, making omnichannel campaigns work harder and creating a seamless experience for audiences in the online and real-life world.

Unlike other forms of media, Out-of-Home is inclusive, free-to-access and can’t be adblocked or avoided. Plus, when brands spend on Out-of-Home, nearly 50% of ad revenues go back into the community, funding valuable public services such as bus shelters and the provision of on-street defibrillators.

At the core of JCDecaux’s activity is our sustainability commitment - our extra-financial performance is rated well above the media industry average by leading international bodies including: CDP, Ecovadis, MSCI, FTSE4Good and Sustainalytics.

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