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Zeus PR handed I Love Cosmetics PR and social media brief

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By The Drum Team, Editorial

January 31, 2012 | 1 min read

Beauty brand I Love Cosmetics has appointed Zeus PR to promote both the established brand and its new brand launches over the next year.

The Zeus PR team will be handed a remit of utilising PR and social media activity for its ‘I Love’ brand, and to promote the range of products including seven fragrance lines with bath and shower products, body butters, lip balms, body lotions and scented candles.

The agency has also beed tasked with the PR and social media launch of two new brands launching in the Spring; Balmi and Bubbles & Butters.

Blami will launch in March while Bubbles & Butters will launch in selected outlets from May.

James Brown, co-founder of I Love Cosmetics, explained; “With the substantial NPD this year with the two new brand launches, innovative seasonal ranges, gifting packages and subsequent PR and marketing investment we are gearing up for the busiest and most profitable year to date.”

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