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Sky Sports signs exclusive UK TV rights deal for England cricket until 2017


By The Drum Team, Editorial

January 31, 2012 | 1 min read

Sky Sports has signed a four year UK TV rights deal, which will see them hold exclusive UK TV rights to domestic England international cricket fixtures.

The agreement includes all of England's home Test, one-day and T20 matches as well as at least 60 days of domestic cricket, with some England Lions and women's matches also to run.

The deal with the England and Wales Cricket Board includes TV, mobile and online, and extends Sky's current deal, which was due to end in 2013. There is also an option to extend the deal for a further two years, taking it to 2019.

Barney Francis, Sky Sports managing director, said: "This is good news for cricket and good news for viewers. Our viewers will enjoy a breadth of live coverage, at domestic and international level, and the ECB extends a partnership that has proved good for the game.

"Cricket is flourishing in England and Wales, with increased participation, record attendances and success for England's men and women. Through extending our partnership, the ECB can invest on and off the pitch and the game can continue to grow."


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