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By The Drum Team, Editorial

January 31, 2012 | 1 min read

H&M’s Super Bowl advert featuring footballer David Beckham in his pants has been released a few days before being transmitted during the game itself in the US.

The black and white advert, released early on the brand's YouTube channel, promotes the brand’s new Bodywear range and will be transmitted during the Second Quarter of the game.

As well as the advert, the campaign will also be supported through social media, national advertising, PR and consumer engagement activity.

H&M Super Bowl

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