Daily Mirror uses augmented reality to bring transfer deadline day to life
The Daily Mirror has used augmented reality platform Aurasma to bring its readers hourly video updates on today's football transfer deadline.
Readers who point their Aurasma-enabled smartphone at the pages of today's Football Spy section can see videos by the Mirror's sports correspondent, Darren Lewis, giving a breakdown of the latest deals.
Links and buttons built into the content encourage readers to interact with the paper's sports team via Twitter and e-mail, providing a forum in which to share their opinions on the latest transfers.