Daily Mirror uses augmented reality to bring transfer deadline day to life

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By The Drum Team, Editorial

January 31, 2012 | 1 min read

The Daily Mirror has used augmented reality platform Aurasma to bring its readers hourly video updates on today's football transfer deadline.

Readers who point their Aurasma-enabled smartphone at the pages of today's Football Spy section can see videos by the Mirror's sports correspondent, Darren Lewis, giving a breakdown of the latest deals.

Links and buttons built into the content encourage readers to interact with the paper's sports team via Twitter and e-mail, providing a forum in which to share their opinions on the latest transfers.

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