The Drum Awards Festival - Official Deadline

-d -h -min -sec

Ultimo Twitter

Ultimo founder Michelle Mone turns to Twitter to defend quit claims should Scotland go independent of UK


By Stephen Lepitak, -

January 30, 2012 | 2 min read

Ultimo founder Michelle Mone turned to Twitter to defend herself following an outcry against her comments made in an interview that she planned on quitting Scotland show it become independent of the UK.

In an interview with The Sunday Times, Mone repeated her stance made clear two year ago in another newspaper interview, when she said: ““I will move my business and I will move personally. I don’t think we can survive on our own, and I think it would be really bad for business.

“Everything would go up and I really don’t think we need it at the moment,” she added.

Mone then turned to Twitter to clarify her comments when she began to feel the extent of the backlash that the interview had generated.

“It's not a ‘new’ threat when I commented in today’s Sunday Times that I'd move my family & business; if Scotland becomes independent. I said it 2 years ago. Lots of angry SNP people out there watching too much Braveheart. Wake up & look at the statistics. I love Scotland so much but we wouldn't survive. Would love to see these SNP muppets run a business. Put ur energy into creating jobs instead of making this financial crisis so much worse. Rude comments & ur blocked so don't waste ur time.” (sic) She tweeted, before following it up with another clarification when one follower claimed that she had called him a ‘muppet’.

“I called SNP MSPs muppets! I take it ur a SNP MSP?If you are then yes ur a muppet! Go & run a business 1st before you try running our country!” (sic)

Taking exception to another tweet that claimed she was being unloyal to Scotland, Mone added: “Oh I'm not loyal? Growing a business here, creating jobs, high tax payer, passionate about Scotland, raising money daily for charity's. Tell me about you?” (sic)

SNP leader Alex Salmond was questioned about Mone’s comments on The Andrew Marr Show yesterday morning (Sunday), stating: “Michelle’s concerns seem to be predicated on the idea that we’d put tax up. In fact, our strategy is to lower business tax, which I think will be very helpful, not just at persuading Michelle Mone to stay, but attracting lots of other businesses to Scotland.”

Ultimo Twitter

More from Ultimo

View all


Industry insights

View all
Add your own content +