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Tangerine PR wins Plastic Card Services pitch

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By John Glenday, Reporter

January 30, 2012 | 2 min read

Tangerine PR’s B2B team have won a three way pitch to deliver a PR campaign targeting national, trade and business media for Plastic Card Services.

The campaign will communicate the gamut of products and services offered by PCS across the retail, leisure and automotive industries, including loyalty cards, key cards, key fobs and smart cards..

Rob Nicholls, managing director at PCS said: "PCS is a major player in the plastic card industry, so we want to build a profile that truly mirrors this position. From the outset, we were impressed by Tangerine's strategic, yet creative approach to PR, and the team's understanding of our long-term ambitions and objectives. We look forward to working with them to bring our vision and ideas to life."

Sam Gregory, MD of B2B at Tangerine added: "A key objective for PCS is to raise awareness of its products and services across a wide range of sectors and customer groups, so our experience of working with an array of vertical media and markets will prove invaluable.

“This knowledge and experience, coupled with our targeted and creative approach, means we're confident of developing a PR campaign that will make a real difference for PCS in growing its highly successful business even further."

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