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Super Bowl advertisers charged $116k per sec

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By John Glenday | Reporter

January 30, 2012 | 1 min read

Would be advertisers hopeful of getting their wares on TV screens during America’s Super Bowl have been given food for thought by the revelation from television executives that to do so will cost them upwards of $116k per second.

The whopping figures being charged by broadcaster NBC reflect a £500k hike in the cost of an ad slot from last year, attributing this additional value to social media conversations.

Despite the eye watering prices NBC had little difficulty in flogging its airtime, selling all 70 slots back in November, potentially generating in excess of a quarter billion dollars in ad sales.

An estimated 100m people will tune in to watch Coca Cola face off against Pepsi in New York with Coca Cola fielding a team of CGI polar bears to watch the game and interact with fans on Twitter.

For its part Pepsi will field X Factor USA winner Melanie Amaro belting out a rendition of Otis Redding’s ‘Respect’ – a free video of the performance can be claimed by using Shazam during the commercial.

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