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Kellogg's uses Facebook campaign to decide new cereal

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By The Drum Team, Editorial

January 30, 2012 | 1 min read

Facebook users have decided the fate of a new Kellogg's Krave cereal after voting to keep one of two limited edition flavours on the shelf.

The brand has been running a social media campaign inviting fans to decide whether Chocolate Caramel or Totally Chcolatey should become a permanent fixture.

Chocolate Caramel was chosen and will hit shelves this month. It will be promoted through a TV and digital campaign rolling out during February.

Krave brand manager, Laura Sutcliffe, said: “We know Krave is popular with young people which is why we chose to showcase the campaign on Facebook to help engage directly with our target audience."

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