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Injury lawyers use real-life accidents in new interactive campaign

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By The Drum Team, Editorial

January 30, 2012 | 1 min read

Personal injury lawyers Spencers has launched an interactive campaign that features a series of real life YouTube accidents and challenges the viewer to determine whether those involved have grounds for a claim.

The 'should they claim?' website features five videos including a cyclist being hit by a car, a woman who falls down some stairs in a pub and a dubious scam.

The campaign was developed by MBA and is being seeded by Viral Seeding.

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