Haribo to launch new Starmix ad

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By The Drum Team, Editorial

January 30, 2012 | 1 min read

Haribo is readying a new TV ad to promote its Starmix sweets.

The spot, created by Quiet Storm, will air on TV and in cinemas throughout the UK from 6 February.

The new creative is a continuation of Haribo's brand campaign showing kids and grown-ups playing together.

Haribo will support the ad with integrated marketing, sampling and PR activity.

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