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Papa John's

Fisherman’s Friend extends campaign with Papa John partnership


By Ishbel Macleod, PR and social media consultant

January 30, 2012 | 1 min read

Fisherman’s Friend has expanded its advertising campaign by partnering with Papa John’s nationwide pizza network.

Marketing communications company Fox Kalomaski Crossing (FKC) joined the pair together to encourage Papa John’s pizza customers to sample Fisherman’s Friend lozenges and then upload their own personal ‘Taste-Look’ video or photograph, like the looks of the taxi driver and foundry worker in the ads. The funniest ‘Taste-Look’ will win a breathtaking day-out with three friends.

Robert Thackery, FKC Strategy Director, said: “We want to encourage consumers to try Fisherman’s Friend and to share their own experience with others in an amusing way that reflects and promotes the current TV campaign and motivates them to engage with the brand on Facebook.”

Sampling packs of lozenges and competition details have been distributed to major Papa John’s outlets inviting customers to enter Fisherman’s Friend Taste-Look Competition on Facebook by showing themselves experiencing the powerful taste.

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Fox Kalomaski Crossing

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