Department of Health launches national bowel cancer campaign
The Department of Health has today launched its first ever national cancer campaign to raise awareness of the symptoms of bowel cancer.
Piloted in the South West and East of England in January 2011, the £8.5 million ‘Be Clear on Cancer’ campaign by M&C Saatchi will appear on TV, radio, online and in newspapers in England for nine weeks, until the end of March.
Featuring real GPs, the ‘Be Clear on Cancer’ bowel cancer campaign will encourage people who have had blood in their stool for more than three weeks to see their doctor. The new adverts aim to make people aware of the symptoms of bowel cancer and make it easier for them to discuss this with their GP.
Care Services Minister Paul Burstow, who launched the campaign today, said: “No one likes talking about their poo – it’s embarrassing. But bowel cancer is the second biggest cancer killer so we need to get over the embarrassment and talk to someone about it.
“The “Be Clear on Cancer” campaign uses simple messages to make people aware of the key symptoms of bowel cancer and to give them the confidence to talk to their GP if they notice the symptoms.
“No matter how embarrassing it is, talking to your GP can help save your life.”
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