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Legal

CompareLegalCosts.com creates outdoor campaign with Transport Media

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By The Drum Team, Editorial

January 30, 2012 | 2 min read

CompareLegalCosts.com is promoting its new comparison service to commuters using passenger panels on Manchester’s Metrolink service.

Transport Media took care of the brief and planned a campaign to target business commuters firstly in London and then Manchester.

CompareLegalCosts.com trialled Outdoor Advertising by running a Tube Car Panel campaign on the London Tube in December, and are now advertising on the Manchester Metrolink for two weeks, beginning today, to promote the service in the North.

Michael Welsh, director of CompareLegalCosts.com, said: “Outdoor Advertising has been invaluable for CompareLegalCosts.com. As a direct result we have seen a 300% increase in user registrations on our website, plus increased levels of Law Firm subscriptions, including Leading City Law Firms. The service received from Transport Media has been exceptional and the advertising looks fantastic.”

Maxine Campbell, outdoor consultant at Transport Media, said: “Working with CompareLegalCosts.com has been a lot of fun, especially learning about the new business concept and company vision. The most rewarding thing is to learn just how successful the campaign has been in its first burst and I look forward to the success of the Manchester Metrolink passenger panels.”

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