Clarins Europe Drum News

Clarins unveils mobile site with eCommera

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By The Drum Team | Editorial

January 30, 2012 | 2 min read

Beauty brand Clarins has launched its UK and French mobile sites with eCommera.

The rollout is part of a plan that will see eCommera launch transactional ecommerce sites for both the Clarins brand and brands under the Clarins Fragrance Group - Thierry Mugler and Azzaro - across 16 countries and in multiple languages.

Laurent Malaveille, senior vice president of digital, CRM & E-Commerce at Clarins Group, said: “We have successfully launched or re-launched many brand websites in 2011, and are confident we will continue to do so in 2012. This agility is possible only because we invested in a partnership combining the Clarins group, a single, powerful yet flexible, digital commerce platform, and the development and support expertise of eCommera.

“This combination means we have an excellent foundation to support all our brands, in all countries, on all devices with the ability to drive a range of initiatives like pure play e-commerce, drive-to-store and loyalty programs. We believe this is a strong asset for our brands.”

Andrew McGregor, CEO at eCommera, said: “We are pleased to have been able to provide Clarins with the platform and services to support multiple brands, countries, devices and features, whilst their vision and ambition to deploy new ideas to extend the multi-channel success of their brand has made them an exciting partner to work with.”

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