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Bobbi Brown Cosmetics to launch Facebook campaign to bring back lip colours


By The Drum Team, Editorial

January 30, 2012 | 1 min read

Cosmetic company Bobbi Brown is to this week launch a Facebook campaign letting fans choose what discontinued lip colour they want to bring back.

On Wednesday, founder and CEO Bobbi Brown will release a video message; inviting fans to vote for their favourite from a list of the 10 most frequently requested colours.

Voting will be open to consumers in the six countries Bobbi Brown Cosmetics sells to online — the U.S., UK, Korea, Japan, Germany and Australia.

After voting closes at the end of February, the lip colours with the most support will become available for purchase in the autumn, exclusively on Facebook.

If successful, the company could introduce other discontinued lines, such as eyeshadow, in the future.

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