The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 27, 2012 | 2 min read

Vinnie Jones has starred in an interactive film promoting Wembley Stones - an initiative where fans can write their messages on a stone set in the ground on Wembley Way.

In the film, created by Dare, Jones invites fans to write a message on a stone for themselves, a friend or loved one and create their own personalised video. Once fans have created their film, they can share their legendary status on Facebook and buy a Wembley Stone for real that will then go on display at the stadium.

Commissioned by Wembley the film, which launched on Tuesday, forms part of a wider integrated marketing campaign to promote Wembley Way.

Vinnie Jones said: “Some of the greatest football, sport and music legends have played at Wembley including the Rolling Stones, Queen, Muse and even me. Now you can be part of Wembley’s history too with your own personalised stone on Wembley Way. Buy one for yourself or a mate and then tell everyone about the new Wembley legend.”

So far two panels have been unveiled: the first commemorating England’s World Cup win in 1966 and containing the personalised stones of all eleven players from the winning team; and the second location celebrating the 2007 England v Brazil game, the first international match at the new Wembley Stadium.

Vinnie Jones Wembley

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